Cases> Thrive
B2B sales portal
All online B2B sales take place through Odoo's e-commerce portal.
Sales to accounting
All online B2B sales take place through Odoo's e-commerce portal.
Beer that makes you better
Thrive is a rapidly growing producer of the first protein-rich sports beer. The Ghent scale-up has succeeded in creating a non-alcoholic sports beer that actively improves recovery after athletic performance.
At Thrive, Odoo is used in its entirety for all business processes from sales to accounting. Odoo is used for customer acquisition and for B2B sales. Additionally, accounting is also done in Odoo.

Next step in the growth plan
- Managing end-to-end business processes.
- Administrative relief.
- Efficient and effective online sales.
- Preparing for further business growth
After a recent funding round, Thrive is ready to make an even greater impact internationally and become more active in other countries. Odoo's multi-company setup is the ideal way to maintain oversight.
It quickly became clear that Odoo's applications enable Thrive to work much faster and more efficiently.
CRM
The CRM module provides a detailed overview of all contacts, including their contact details and the segments to which these members belong.
Sales
In combination with the CRM, the sales application is the place to track sales leads and their status.
B2B e-commerce
By providing customers with a B2B sales portal, Thrive not only saves time but also ensures a smoother customer experience.
Accounting
By integrating accounting, the handling and follow-up of payments and accounting matters becomes truly easy. Now also for Thrive.